An Empirical Examination of the Relationship Between Data Storytelling Competency and Business Performance

With the proliferation of big data and business analytics practices, storytelling has gained increasing importance as an effective means for communicating analytical insights to target audience support decision-making improve performance. However, there is a limited empirical understanding relationship between competency, quality, Drawing on resource-based view (RBV), this study develops validates concept competency multidimensional construct consisting story tool storyteller skills, domain knowledge. It also mediation model examine performance, whether mediated by quality. Based analysis collected from practitioners, results reveal that positively linked which partially These provide theoretical basis further investigation possible antecedents consequences competency. They offer guidance practitioners how leverage capabilities in practices